Role:

Marketing Staff identify promising leads for Sales Staff to pursue. They collaboratively will work together to create a distribution solution-set.

Responsibilities:

Note:

The Marketing Cycle:

The Marketing Cycle is longer than the Sales Cycle and is proactive rather than reactive. For marketing to be effective the lead pipeline must be constantly filled which is why dedicated Marketing Staff is both important and desirable.

Last edited Feb 21, 2013 at 9:44 PM by Jbedder, version 1

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